Background Note
Need
- You sell something all the time, even if you are not in the profession of sales. So even an act of
influencing someone to do something is an act of selling your idea or an interview is an act of sale of
your time as the right remuneration. - To some, selling comes naturally while others struggle to influence others. Creating or maximizing the
value of a proposition follows a specific structured methodology which some are aware of instinctually
while others don’t have a clue about. - Even those adept at the art/science of Selling and Influencing, sometimes take short-cuts or are not
consciously aware of what worked in the past, works today and what needs working on. - The world has changed with Technology and Reach / Branding / Consumer Behaviour & Expectation
of the Customers have also undergone a massive shifts. Though underlying human behaviour remains
the same, the changes have permeated deeply and are here to stay; moreover, even they are undergoing
rapid changes, themselves.
The program focuses on providing a deep understanding of what influences the sale, today. It focuses on the
new means of generating leads, branding and reach. In a World of high availability of information and of
connectivity, the program helps the participants to understand their Customers, their shifting need patterns and
address the life-cycle of the sale.